Businesses need effective communication to reach both their employees and their customers better. This is where digital signage comes handy as a more dynamic form of communication. These signs mostly make use of pictures, moving or not, to convey messages that walls of text cannot achieve.
Ordinary offices and factories are some of the primary beneficiaries of digital sign software. If there is a need to remind employees to work smart, the message can be broadcast on conspicuously-placed display terminals in offices and factories. This way, the higher-ups can keep tabs on the employees’ productivity without infringing on their privacy.
Digital sign software can be found nowadays in most fast food restaurants. Besides displaying vivid pictures of menu items that are certain to water the mouths of hungry people, digital signs can also be used in managing orders. For example, a customer is assigned an order number whenever he/she orders a meal. When the ordered meal is complete, the number can be flashed on the display terminal, therefore cutting the customer’s waiting time.
Retail establishments such as malls are a viable breeding ground for digital signs. New products being rolled out, news of sales, promos, and discounts, and general customer service announcements are clearly display for all shoppers to see. These digital signs also have interactivity integrated into them. For example, ads can display QR codes that smartphone users can scan to avail of discounts.
In the world of finance, digital sign software can be used not just to shorten long waiting lines at banks. They can also be used to display relevant financial news such as stock market prices, currency exchange rates, and other financial news that are relevant to potential investors and stockbrokers.
Government entities will certainly cut costs when they employ digital signs. They can easily disseminate crime prevention tips, measures to be taken in case of natural or man-made disasters, and new government programs. Digitals signs are also a way for physically-challenged people to communicate effectively with relevant government agencies.
Schools integrating digital sign software will add a new dimension to learning and broadening the four corners of the classroom. Besides efficiently broadcasting important announcements, digital signs installed in schools will also help new students navigate their way throughout the campus. A student-run communications club, or even the student council, can take charge of the digital signs and display customized messages from students and faculty upon request.
Train stations, airports, and ferry terminals have been using digital signs for some time now and they certainly reap the benefits. Besides quick and timely updates on boarding and flight schedules, digital signs placed in terminals can also divulge current weather conditions that may affect travel, display relevant ads, and offer routes to nearby hotels and other landmarks.
Hospitals with digital signs not just serve the usual purpose of shortening waiting lines, but also offer important health information such as outbreak alerts, general health and fitness tips, and new services the hospitals may offer.
Digital signs not just give hotels and casinos an added layer of glitz, but also inform patrons of important spots to visit and their respective directions, ticketing information, event schedules, discounts at in-house restaurants and establishments, and updates on the winning combinations in high-stakes lotteries and other gambling events.
Outdoor digital signs save costs on printing and replacing traditional giant billboards. They can also act as a medium for important news updates that are broadcast over the city’s central district. Different advertising agencies will no longer have to wrestle over each other for a prized ad spot, as a digital sign can display one different ad, one period at a time.